Business Services

Branding

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Course Overview

The Branding course covers the key concepts and foundations needed to build and manage a strong brand that enhances its market presence, value, and customer experience. It explores brand-building strategies, positioning, and identity, along with intellectual property rights, types of trademarks, and the requirements for their use and registration. The course also focuses on practical real-world cases, brand management approaches, marketing campaign planning, and brand performance measurement.

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